locarno film festival proposal

locarno film festival celebrates its 75th anniversary and announces the contest of the image of the event. i decided to join the contest and prepared my vision of the image of the film festival.
the story of the festival is neverending line — that's why the poster and identity is made of a very long tape that has no end. the recognizable letters and the image of a leopard are embedded in the tape to convey the feeling of locarno. at the same time, the tape is a symbol of any holiday and locarno film festival anniversary is that very event.